This shows this week's top ten viral videos. Follow the link to view all of the videos.
1 Samsung Extreme Sheep LED Art The Viral Factory 1,114,491 -33%
2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 742,120 +2%
3 New Burger King SpongeBob Crispin Porter & Bogusky 549,717 New to chart
4 Cadbury Eyebrow Dance Fallon 438,407 -7%
5 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 388,569 -72%
6 McDonald's Talking Filet-O-Fish Arnold 373,292 +60%
7 New Wilkinson Sword Mow the Lawn JWT, New York 261,441 New to chart
8 E-Trade E-Trade Baby Grey, New York 229,799 -1%
9 New Kia Kia Soul: Hamsters David & Goliath, KMA 215,090 New to chart
10 Durex Get It On Fitzgerald & Co., SuperFad 201,566 -37%
Thursday, April 16, 2009
Wednesday, April 15, 2009
Monday, April 13, 2009
Why I Want to Give Out Big Raises at My Agency
Why I Want to Give Out Big Raises at My Agency
Or How to Make More Money in Advertising
Posted by Phil Johnson on 04.08.09 @ 04:41 PM
I'm here to tell you that it's still possible to make the big bucks in advertising and get a raise during a recession. You'd think the owner of an agency would want to control costs and hold down salaries. Not true. There are times I want to stuff money in people's wallets. It's more fun and more rewarding than buying real estate with no money down.
My best advice when you're looking for a raise is to ignore those newspaper columns that tell you to make a list of all your accomplishments that you can take to the boss. If you need a list, you probably didn't make much of an impression. You might also think you need to be a rainmaker to get rewarded handsomely, but closing deals is not the highest value in my book. I believe you need to look beyond pure financial accomplishments when considering a person's contribution.
I got to thinking about this recently when I sat down with an account person we were interviewing, and he asked me a very direct question: "How will you decide if I'm successful at PJA?" He caught me off guard, and at the time I fed him some malarkey about teamwork and quality and happy clients. That's all good stuff, but at most agencies you need high marks in those areas just to get an interview.
We did hire the account person, and the next time I meet with him, hopefully over a beer, this is what I want to say. You are guaranteed success if you can break through the status quo and help create change within the agency; if you can practice craftsmanship at the highest level; and if you've got the operational genius to help people get the work done and still make it home for dinner.
To expand on these ideas:
One, we desperately need people who know how to shake up the established order and drive change through the agency. Organizations seem to have some weird genetic flaw that makes them keep doing the same old stuff in the same old ways. The problem is that to be a great agency, you need to stay out in front of the changes taking place all around you. Success comes from creating work that is fresh and different than what the competition is producing. It comes from innovations in how you engage with your audiences through new or unexpected channels. It comes from knowing when to adapt the agency model to social and business changes. We'll stagnate without people who can push us out of our comfort zone and lead us into new territory, sometimes kicking and screaming.
Two, we worship craftsmanship across the board. It's the bedrock of a great agency. Craftsmen pursue perfection in every action they take. They're obsessive about knowing and using the tools of their trade. They become both inspired and envious when they see work they admire. They often hold a higher standard than both the client and even the agency management. You can't help but admire their work for its thoughtfulness, attention to detail and clarity of purpose. Obviously, you expect to find craftsmanship in the creative organization. But you should also see craftsmanship in every corner of the agency from an invoice that answers every question before it is asked, to a beautifully prepared proposal, to a creative brief that turns complexity into pure simplicity.
Three, most agencies can't tie their shoes, or get out of their our own way, without operational genius. Creativity and collaboration breed a kind of chaos that makes it challenging to run an effective business. On the other side of that chaos, the agency needs people who understand how to build processes and systems that get the work done, despite this obstacle.
Give me a good mix of those three talents, and I'm confident that we can hold our own in any environment against any competition. I'm only speaking for one agency, but at PJA the people who excel in these areas get valued above market rates and have job security in the most uncertain times. They form the core that drives our success, and I'm happy to pay them.
http://adage.com/smallagency/post?article_id=135873
Or How to Make More Money in Advertising
Posted by Phil Johnson on 04.08.09 @ 04:41 PM
I'm here to tell you that it's still possible to make the big bucks in advertising and get a raise during a recession. You'd think the owner of an agency would want to control costs and hold down salaries. Not true. There are times I want to stuff money in people's wallets. It's more fun and more rewarding than buying real estate with no money down.
My best advice when you're looking for a raise is to ignore those newspaper columns that tell you to make a list of all your accomplishments that you can take to the boss. If you need a list, you probably didn't make much of an impression. You might also think you need to be a rainmaker to get rewarded handsomely, but closing deals is not the highest value in my book. I believe you need to look beyond pure financial accomplishments when considering a person's contribution.
I got to thinking about this recently when I sat down with an account person we were interviewing, and he asked me a very direct question: "How will you decide if I'm successful at PJA?" He caught me off guard, and at the time I fed him some malarkey about teamwork and quality and happy clients. That's all good stuff, but at most agencies you need high marks in those areas just to get an interview.
We did hire the account person, and the next time I meet with him, hopefully over a beer, this is what I want to say. You are guaranteed success if you can break through the status quo and help create change within the agency; if you can practice craftsmanship at the highest level; and if you've got the operational genius to help people get the work done and still make it home for dinner.
To expand on these ideas:
One, we desperately need people who know how to shake up the established order and drive change through the agency. Organizations seem to have some weird genetic flaw that makes them keep doing the same old stuff in the same old ways. The problem is that to be a great agency, you need to stay out in front of the changes taking place all around you. Success comes from creating work that is fresh and different than what the competition is producing. It comes from innovations in how you engage with your audiences through new or unexpected channels. It comes from knowing when to adapt the agency model to social and business changes. We'll stagnate without people who can push us out of our comfort zone and lead us into new territory, sometimes kicking and screaming.
Two, we worship craftsmanship across the board. It's the bedrock of a great agency. Craftsmen pursue perfection in every action they take. They're obsessive about knowing and using the tools of their trade. They become both inspired and envious when they see work they admire. They often hold a higher standard than both the client and even the agency management. You can't help but admire their work for its thoughtfulness, attention to detail and clarity of purpose. Obviously, you expect to find craftsmanship in the creative organization. But you should also see craftsmanship in every corner of the agency from an invoice that answers every question before it is asked, to a beautifully prepared proposal, to a creative brief that turns complexity into pure simplicity.
Three, most agencies can't tie their shoes, or get out of their our own way, without operational genius. Creativity and collaboration breed a kind of chaos that makes it challenging to run an effective business. On the other side of that chaos, the agency needs people who understand how to build processes and systems that get the work done, despite this obstacle.
Give me a good mix of those three talents, and I'm confident that we can hold our own in any environment against any competition. I'm only speaking for one agency, but at PJA the people who excel in these areas get valued above market rates and have job security in the most uncertain times. They form the core that drives our success, and I'm happy to pay them.
http://adage.com/smallagency/post?article_id=135873
Five Ways to Build a Career in a Lousy Market
Five Ways to Build a Career in a Lousy Market
Use This Time to Create a Foundation That Will Lead to Future Success
by Keith Goldberg
Published: April 08, 2009
Keith Goldberg
It's almost graduation time and there you are, fresh from one of the many great college programs out there -- a newbie with an interesting portfolio and a well-furnished mind -- and you happen to be looking for a gig in the middle of this economic disaster.
You have only two options. Be a victim (in which case you can stop reading now), or be a survivor who sees this market as a time to do the important foundation-building that will lead to a thriving career.
With a backhanded slap at the terms we're used to hearing from the financial industry, I present five ways to leverage your talents and build a valuable career (even in a lousy market):
1. Reexamine your portfolio.
Employers are much like investors. Right now, there's a "flight to quality." In short, they are not taking as many risks on new hires as before. They're looking for best-in-breed "investments" because they want a guaranteed return. Take a hard look at your portfolio and edit it harshly; fewer great pieces are better than lots of okay stuff. If you don't have enough great work, use this time to create more. Make yourself worth investing in.
2. Let them buy you low today; sell yourself high tomorrow.
In this environment, if a high-quality shop might be interested in you -- but may not have the money -- see what they can pay and try and work with them. If you have the luxury, offer to do an internship. What you want is to get the shop's name on your resume, grab some recommendations from respected people in the biz, do as much great work as possible for your portfolio, and turn your hard work into a raise or new position. Think of yourself as a good investment that is taking its rightful time to mature.
3. Do your due diligence.
That means poking around -- everywhere. Sure, you might like living in Atlanta, but being open to opportunities might mean being open to a Minneapolis winter. Put plainly, don't be passive -- be active. Very active. Find where the jobs are and follow them. Get on every job board you can imagine and check them daily. Get online and search for the ad clubs, digital-marketing groups and creative confabs that are established around most major cities and even smaller towns. Talk with your professors, especially if you graduated recently. Look in the show books to find that little gem of an agency you might not have heard of before -- the kind of place that might take a chance on a talented junior who doesn't cost an arm and a leg.
Find out who is doing the work you admire and get that person's phone number (call the agency the person works for and ask for it). When you call and explain that you admire his or her work, and want to know if that person has some advice, you will often find creative people make time for one another. If you feel the talk was friendly, ask if you can e-mail your work for comments or direction. Creative relationships have been started based on less. If you have friends in the business, ask if they can help you. Start -- or contribute to -- a blog and plaster your profile on LinkedIn and Commarts. You get the picture.
ABOUT THE AUTHOR
Keith Goldberg, who has been a creative at agencies such as BBDO, Hill Holliday, JWT and Y&R, is senior VP-client strategy at EWI Worldwide in Foothill Ranch, Calif.
4. Don't forget to diversify.
The marketing world is changing (as you know full well) and that romantic notion you may have once had of crafting glossy design pieces, directing striking print ads or working with Danny Kleinman on the next D&AD winning cinema spot may very well come true -- as long as you understand how to migrate your campaign idea online, via interactive kiosks or through mobile devices.
In short, being a fully employable creative person means understanding that while the idea will always be king, you must embrace -- and know how/why/when to use -- the many modern messaging platforms that enable clients to reach customers more efficiently and measure success. If you currently have a job (congratulations!) and work is a bit slow, invest some of your paycheck in a course on digital design or mobile marketing. If you don't have the extra jack, ask friends who work in these media to educate you over some nice Pad Thai (your treat). Bottom line: it will make you worth more.
5. Sell! Sell! Sell!
You do it for brands. You do it for products. Now, do it for yourself. Think of yourself as a brand and present yourself based on your audience (Are you meeting a creative director who is an art director or a writer? Do they work on athletic shoes or packaged goods? Are you visiting an ad agency, design studio or interactive shop?). You should never morph yourself into a different person to land a job but you should have done enough research about the people you are meeting to understand which of your talents and skills will most interest them -- and how you will ensure those attributes come across.
Well, go on -- don't just stand there like a confused investment banker waiting for another bailout.
You're a person who actually creates something of value.
For that reason, there is definitely an employer out there for you.
http://adage.com/talentworks/article?article_id=135870
Use This Time to Create a Foundation That Will Lead to Future Success
by Keith Goldberg
Published: April 08, 2009
Keith Goldberg
It's almost graduation time and there you are, fresh from one of the many great college programs out there -- a newbie with an interesting portfolio and a well-furnished mind -- and you happen to be looking for a gig in the middle of this economic disaster.
You have only two options. Be a victim (in which case you can stop reading now), or be a survivor who sees this market as a time to do the important foundation-building that will lead to a thriving career.
With a backhanded slap at the terms we're used to hearing from the financial industry, I present five ways to leverage your talents and build a valuable career (even in a lousy market):
1. Reexamine your portfolio.
Employers are much like investors. Right now, there's a "flight to quality." In short, they are not taking as many risks on new hires as before. They're looking for best-in-breed "investments" because they want a guaranteed return. Take a hard look at your portfolio and edit it harshly; fewer great pieces are better than lots of okay stuff. If you don't have enough great work, use this time to create more. Make yourself worth investing in.
2. Let them buy you low today; sell yourself high tomorrow.
In this environment, if a high-quality shop might be interested in you -- but may not have the money -- see what they can pay and try and work with them. If you have the luxury, offer to do an internship. What you want is to get the shop's name on your resume, grab some recommendations from respected people in the biz, do as much great work as possible for your portfolio, and turn your hard work into a raise or new position. Think of yourself as a good investment that is taking its rightful time to mature.
3. Do your due diligence.
That means poking around -- everywhere. Sure, you might like living in Atlanta, but being open to opportunities might mean being open to a Minneapolis winter. Put plainly, don't be passive -- be active. Very active. Find where the jobs are and follow them. Get on every job board you can imagine and check them daily. Get online and search for the ad clubs, digital-marketing groups and creative confabs that are established around most major cities and even smaller towns. Talk with your professors, especially if you graduated recently. Look in the show books to find that little gem of an agency you might not have heard of before -- the kind of place that might take a chance on a talented junior who doesn't cost an arm and a leg.
Find out who is doing the work you admire and get that person's phone number (call the agency the person works for and ask for it). When you call and explain that you admire his or her work, and want to know if that person has some advice, you will often find creative people make time for one another. If you feel the talk was friendly, ask if you can e-mail your work for comments or direction. Creative relationships have been started based on less. If you have friends in the business, ask if they can help you. Start -- or contribute to -- a blog and plaster your profile on LinkedIn and Commarts. You get the picture.
ABOUT THE AUTHOR
Keith Goldberg, who has been a creative at agencies such as BBDO, Hill Holliday, JWT and Y&R, is senior VP-client strategy at EWI Worldwide in Foothill Ranch, Calif.
4. Don't forget to diversify.
The marketing world is changing (as you know full well) and that romantic notion you may have once had of crafting glossy design pieces, directing striking print ads or working with Danny Kleinman on the next D&AD winning cinema spot may very well come true -- as long as you understand how to migrate your campaign idea online, via interactive kiosks or through mobile devices.
In short, being a fully employable creative person means understanding that while the idea will always be king, you must embrace -- and know how/why/when to use -- the many modern messaging platforms that enable clients to reach customers more efficiently and measure success. If you currently have a job (congratulations!) and work is a bit slow, invest some of your paycheck in a course on digital design or mobile marketing. If you don't have the extra jack, ask friends who work in these media to educate you over some nice Pad Thai (your treat). Bottom line: it will make you worth more.
5. Sell! Sell! Sell!
You do it for brands. You do it for products. Now, do it for yourself. Think of yourself as a brand and present yourself based on your audience (Are you meeting a creative director who is an art director or a writer? Do they work on athletic shoes or packaged goods? Are you visiting an ad agency, design studio or interactive shop?). You should never morph yourself into a different person to land a job but you should have done enough research about the people you are meeting to understand which of your talents and skills will most interest them -- and how you will ensure those attributes come across.
Well, go on -- don't just stand there like a confused investment banker waiting for another bailout.
You're a person who actually creates something of value.
For that reason, there is definitely an employer out there for you.
http://adage.com/talentworks/article?article_id=135870
Thursday, April 2, 2009
Heineken Commercial
So I was watching Modern Marvels on the History Channel tonight with my dad and this hilarious Heineken commercial came on. My dad could not stop laughing through out the rest of the commercials, and I couldn't either. Not only is it funny, but don't you wish you could have that amount of beer in your closet too?!
Check it out!
http://www.youtube.com/watch?v=S1ZZreXEqSY
Check it out!
http://www.youtube.com/watch?v=S1ZZreXEqSY
Welcome to the Land of OZ
Hi everyone!
I am a St. Louis, MO native in the process of moving to Milwaukee, WI to start my first full time position at a public relations agency. I graduated in May '08 from Creighton University in Omaha, NE and majored in Advertising and Public Relations. I have done multiple internships in my field, but I am anxious to start this new path of my life. I have a few concerns and worries but overall I am excited to learn and use my passion to benefit clients and make sh*t happen!
I hope all of you will be able to provide feedback on your experiences while I share mine as I dive into this technology oriented and social media crazed world!
My plan is to keep all of you updated on what is happening in our field, related to technology advancement and social media. Communications is already completely different from when I was in college, that is why we need to stay on top of our game and never stop learning!
Feel free to post anything you like regarding: public relations, marketing, advertising, young professionals, social media, technology, life after college, jobs, resumes, tips, successes and failures.
This blog welcomes everyone's opinion so please voice your opinion in a conversational tone and respect others.
Thanks! Talk soon.
-Alison
I am a St. Louis, MO native in the process of moving to Milwaukee, WI to start my first full time position at a public relations agency. I graduated in May '08 from Creighton University in Omaha, NE and majored in Advertising and Public Relations. I have done multiple internships in my field, but I am anxious to start this new path of my life. I have a few concerns and worries but overall I am excited to learn and use my passion to benefit clients and make sh*t happen!
I hope all of you will be able to provide feedback on your experiences while I share mine as I dive into this technology oriented and social media crazed world!
My plan is to keep all of you updated on what is happening in our field, related to technology advancement and social media. Communications is already completely different from when I was in college, that is why we need to stay on top of our game and never stop learning!
Feel free to post anything you like regarding: public relations, marketing, advertising, young professionals, social media, technology, life after college, jobs, resumes, tips, successes and failures.
This blog welcomes everyone's opinion so please voice your opinion in a conversational tone and respect others.
Thanks! Talk soon.
-Alison
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