Monday, May 14, 2012

Top Employee Time-Wasters and How to Prevent Them

Do you know what your employees are doing all day? It's probably no surprise to you that a employee's day is not all work. But how much of it is goldbricking? Well, surveys conducted by Salary.com and AOL.com report that the average American employee wastes more than two hours each workday, costing employers more than $750 billion annually. A stunning 64 percent of survey respondents admitted that they surf the Internet for non-work purposes every day. Even more surprising, 46 percent of employees surveyed admit they have spent time looking for another job while on company time.

The Typical Profile More men waste time at work (69 percent) than women (62 percent). Workers in the 26-to-35-year-old age group topped the list, with 75 percent wasting time each workday, edging out 18-to-25-year-olds, while workers 56 and older waste the least amount of time. Perhaps the most startling revelation is the correlation between higher levels of education and time mismanagement. Only 59 percent of high school graduates reported wasting time, while 67 percent of PhD's admit the frequent misuse of company hours. Time-Wasting Rationales Some 35 percent of respondents say they waste time because their work isn't challenging enough. In a close second, 34 percent of workers say they waste time because their workday is too long, while 32 percent feel their company gives them no incentive to work harder. Another top time-wasting excuse, cited by 30 percent of employees, is job dissatisfaction in general, while 23 percent are just plain bored.

Here's the list of the top time-wasting activities, according to the surveys.
  1. Social media sites. Not surprisingly, visiting social media sites is the black hole of workplace productivity. Facebook is the top social destination, with 41 percent of survey respondents logging in from work every day. Facebook is not the only culprit however; LinkedIn, Google+, Twitter and more recently Pinterest all claim their share of work-hour traffic. 
  2. Socializing with co-workers. The water cooler is still king, with a majority of employees admitting they commonly engage in office gossip on work time. Although employers certainly want coworkers to be friendly in order to boost company morale and team cohesiveness, it can be an enormous drain on company time. 
  3. Personal business. Employees use work time to check personal e-mail accounts, make personal phone calls, send texts and do other personal tasks such as online shopping and gaming. This trend is on the rise, as the line between work and home continues to blur. 
  4. Excessive or prolonged breaks. A 15-minute break stretches to 20. A 30-minute lunch break turns into 45. Arrive a few minutes late in the morning. Leave a few minutes early in the afternoon. A few minutes here, a few minutes there, it’s no big deal, right? These seemingly tiny bits of lost time, add up to valuable hours squandered each week. 
  5. Unnecessary or inefficient meetings. While many employers tend to overlook their own contributions to inefficient use of employee work-time, 47 percent of workers surveyed cited unnecessary or unproductive meetings as their number-one waste of work hours. That should be a red flag to business owners and perhaps the easiest problem to repair. So what's a business owner to do? 

Here are a few tips on increasing productivity without causing a full-scale mutiny.
  • Use website blockers. Utilize software to block access to certain Internet sites from work computers. While this is only a partial solution as many employees simply turn to their smart phones, some significant improvements in employee productivity have been seen. It’s apparently much more inconvenient and obvious to surf the Internet from a mobile phone. 
  • Implement an Internet policy. The specifics of the Internet policy are not important. What does matter is that the policy is clear and consistent. Most workers say that if they know what is allowed and what is not, they will be more likely to adhere to those guidelines. 
  • Try tracking software. Time management and tracking software has been found to improve employee productivity by creating more structure and accountability as well as enabling employers to more effectively monitor employee time use. 
  • Challenge employees. Time and time again, employees have said they are bored and not being challenged enough. So, challenge them. That doesn’t mean piling on additional work; most employees already have plenty of work to do. What it does mean is that you should give them more responsibility and challenge their initiative, decision-making and creative skills. 
  • Be more visible. Have management, supervisors or owners spend more time on the office floor. It’s not necessary to look over shoulders; the mere presence of management is a deterrent to time wasting. Additionally, the increased employer-employee interaction might lead to a better understanding of problems that exist and possible solutions. 
  • Give rewards. Motivate employees to be less wasteful with their work hours by giving them recognition and some extra incentive. Start a friendly office competition to reward the most productive workers or the most efficient team. Offer small rewards such as movie tickets, gift cards to local restaurants or even an employee of the week parking space. 
  • Streamline meetings. While some employers don’t want to hear this, it is actually the solution most in their control. Eliminate unnecessary meetings altogether. Are weekly or daily staff meetings truly productive or a waste of employee time? For meetings that are justified, limit attendance to critical employees, stick to the agenda and adhere to a time limit. Are there any other drains on employee productivity that you see around your office? 

Royale Scuderi is a freelance writer and success coach. She is the founder of Productive Life Concepts and has been featured on blogs such as Stepcase Lifehack and The Huffington Post. You can also find her musings on life and business at GuardWife.com and Twitter.com/RoyaleScuderi. Photo credit: Thinkstock Post credit: http://www.openforum.com/articles/top-employee-time-wasters-and-how-to-prevent-them?extlink=em-openf-SBdaily

Saturday, February 12, 2011

The Science of Email Marketng

Thursday, November 11, 2010

How Conan O’Brien used Twitter to debut his new show

Conan O’Brien’s new talk show debuted in TBS earlier this week and it was a ratings success. According to lostremote.com, Monday nights show pulled in 4,155,000 viewers overall — beating both Leno and Letterman — with 2,451,000 (over half!) between the ages of 18-34. In fact, TBS said the median viewer age was just 30 years old.

“Conan’s audience has been very vocal online, and he clearly made a smooth transition from Twitter to TBS,” said Steve Koonin, president of Turner Entertainment Networks.

So how did Conan O’Brien crush Leno and Letterman? One reason is Twitter. When Conan left NBC, he started a Twitter account, posting his first few public statements since leaving the network. It since exploded into a promotion machine and has 1.8 million followers. Leading up to the premier, O’Brien ran a Twitter campaign where fans got to vote on who his first guest should be.

O’Brien is after a much younger demographic than Leno or Letterman and it is really interesting to see how Team Coco has embraced social media as a way to reach out and connect with his target demographic. In addition to Twitter, Team Coco has also launched a blog, and been very active on Facebook and YouTube.

Leading up to the premiere, the show is also using Facebook (it created an event for the premiere) and YouTube (a big ad on the home page today that’s tied into American Express, and an “internet version” of the show, sponsored by Diet Coke), as well as an embeddable countdown widget:

The social media efforts obviously worked as the ratings for his premier we terrific. It will be interesting to watch Team Coco’s social media tactics in the coming months as he tries to win the ratings battle with the networks.

The Social Media Marketing Blog: Want to Lead Corporate Social Strategy? Read This.

The Social Media Marketing Blog: Want to Lead Corporate Social Strategy? Read This.

Thursday, April 16, 2009

The Ad Age Viral Video Chart

This shows this week's top ten viral videos. Follow the link to view all of the videos.

1 Samsung Extreme Sheep LED Art The Viral Factory 1,114,491 -33%
2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 742,120 +2%
3 New Burger King SpongeBob Crispin Porter & Bogusky 549,717 New to chart
4 Cadbury Eyebrow Dance Fallon 438,407 -7%
5 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 388,569 -72%
6 McDonald's Talking Filet-O-Fish Arnold 373,292 +60%
7 New Wilkinson Sword Mow the Lawn JWT, New York 261,441 New to chart
8 E-Trade E-Trade Baby Grey, New York 229,799 -1%
9 New Kia Kia Soul: Hamsters David & Goliath, KMA 215,090 New to chart
10 Durex Get It On Fitzgerald & Co., SuperFad 201,566 -37%

Wednesday, April 15, 2009

Monday, April 13, 2009

Why I Want to Give Out Big Raises at My Agency

Why I Want to Give Out Big Raises at My Agency
Or How to Make More Money in Advertising
Posted by Phil Johnson on 04.08.09 @ 04:41 PM

I'm here to tell you that it's still possible to make the big bucks in advertising and get a raise during a recession. You'd think the owner of an agency would want to control costs and hold down salaries. Not true. There are times I want to stuff money in people's wallets. It's more fun and more rewarding than buying real estate with no money down.

My best advice when you're looking for a raise is to ignore those newspaper columns that tell you to make a list of all your accomplishments that you can take to the boss. If you need a list, you probably didn't make much of an impression. You might also think you need to be a rainmaker to get rewarded handsomely, but closing deals is not the highest value in my book. I believe you need to look beyond pure financial accomplishments when considering a person's contribution.

I got to thinking about this recently when I sat down with an account person we were interviewing, and he asked me a very direct question: "How will you decide if I'm successful at PJA?" He caught me off guard, and at the time I fed him some malarkey about teamwork and quality and happy clients. That's all good stuff, but at most agencies you need high marks in those areas just to get an interview.

We did hire the account person, and the next time I meet with him, hopefully over a beer, this is what I want to say. You are guaranteed success if you can break through the status quo and help create change within the agency; if you can practice craftsmanship at the highest level; and if you've got the operational genius to help people get the work done and still make it home for dinner.

To expand on these ideas:

One, we desperately need people who know how to shake up the established order and drive change through the agency. Organizations seem to have some weird genetic flaw that makes them keep doing the same old stuff in the same old ways. The problem is that to be a great agency, you need to stay out in front of the changes taking place all around you. Success comes from creating work that is fresh and different than what the competition is producing. It comes from innovations in how you engage with your audiences through new or unexpected channels. It comes from knowing when to adapt the agency model to social and business changes. We'll stagnate without people who can push us out of our comfort zone and lead us into new territory, sometimes kicking and screaming.

Two, we worship craftsmanship across the board. It's the bedrock of a great agency. Craftsmen pursue perfection in every action they take. They're obsessive about knowing and using the tools of their trade. They become both inspired and envious when they see work they admire. They often hold a higher standard than both the client and even the agency management. You can't help but admire their work for its thoughtfulness, attention to detail and clarity of purpose. Obviously, you expect to find craftsmanship in the creative organization. But you should also see craftsmanship in every corner of the agency from an invoice that answers every question before it is asked, to a beautifully prepared proposal, to a creative brief that turns complexity into pure simplicity.

Three, most agencies can't tie their shoes, or get out of their our own way, without operational genius. Creativity and collaboration breed a kind of chaos that makes it challenging to run an effective business. On the other side of that chaos, the agency needs people who understand how to build processes and systems that get the work done, despite this obstacle.

Give me a good mix of those three talents, and I'm confident that we can hold our own in any environment against any competition. I'm only speaking for one agency, but at PJA the people who excel in these areas get valued above market rates and have job security in the most uncertain times. They form the core that drives our success, and I'm happy to pay them.

http://adage.com/smallagency/post?article_id=135873

Five Ways to Build a Career in a Lousy Market

Five Ways to Build a Career in a Lousy Market
Use This Time to Create a Foundation That Will Lead to Future Success
by Keith Goldberg

Published: April 08, 2009


Keith Goldberg
It's almost graduation time and there you are, fresh from one of the many great college programs out there -- a newbie with an interesting portfolio and a well-furnished mind -- and you happen to be looking for a gig in the middle of this economic disaster.

You have only two options. Be a victim (in which case you can stop reading now), or be a survivor who sees this market as a time to do the important foundation-building that will lead to a thriving career.

With a backhanded slap at the terms we're used to hearing from the financial industry, I present five ways to leverage your talents and build a valuable career (even in a lousy market):

1. Reexamine your portfolio.
Employers are much like investors. Right now, there's a "flight to quality." In short, they are not taking as many risks on new hires as before. They're looking for best-in-breed "investments" because they want a guaranteed return. Take a hard look at your portfolio and edit it harshly; fewer great pieces are better than lots of okay stuff. If you don't have enough great work, use this time to create more. Make yourself worth investing in.

2. Let them buy you low today; sell yourself high tomorrow.
In this environment, if a high-quality shop might be interested in you -- but may not have the money -- see what they can pay and try and work with them. If you have the luxury, offer to do an internship. What you want is to get the shop's name on your resume, grab some recommendations from respected people in the biz, do as much great work as possible for your portfolio, and turn your hard work into a raise or new position. Think of yourself as a good investment that is taking its rightful time to mature.

3. Do your due diligence.
That means poking around -- everywhere. Sure, you might like living in Atlanta, but being open to opportunities might mean being open to a Minneapolis winter. Put plainly, don't be passive -- be active. Very active. Find where the jobs are and follow them. Get on every job board you can imagine and check them daily. Get online and search for the ad clubs, digital-marketing groups and creative confabs that are established around most major cities and even smaller towns. Talk with your professors, especially if you graduated recently. Look in the show books to find that little gem of an agency you might not have heard of before -- the kind of place that might take a chance on a talented junior who doesn't cost an arm and a leg.

Find out who is doing the work you admire and get that person's phone number (call the agency the person works for and ask for it). When you call and explain that you admire his or her work, and want to know if that person has some advice, you will often find creative people make time for one another. If you feel the talk was friendly, ask if you can e-mail your work for comments or direction. Creative relationships have been started based on less. If you have friends in the business, ask if they can help you. Start -- or contribute to -- a blog and plaster your profile on LinkedIn and Commarts. You get the picture.

ABOUT THE AUTHOR
Keith Goldberg, who has been a creative at agencies such as BBDO, Hill Holliday, JWT and Y&R, is senior VP-client strategy at EWI Worldwide in Foothill Ranch, Calif.
4. Don't forget to diversify.
The marketing world is changing (as you know full well) and that romantic notion you may have once had of crafting glossy design pieces, directing striking print ads or working with Danny Kleinman on the next D&AD winning cinema spot may very well come true -- as long as you understand how to migrate your campaign idea online, via interactive kiosks or through mobile devices.

In short, being a fully employable creative person means understanding that while the idea will always be king, you must embrace -- and know how/why/when to use -- the many modern messaging platforms that enable clients to reach customers more efficiently and measure success. If you currently have a job (congratulations!) and work is a bit slow, invest some of your paycheck in a course on digital design or mobile marketing. If you don't have the extra jack, ask friends who work in these media to educate you over some nice Pad Thai (your treat). Bottom line: it will make you worth more.

5. Sell! Sell! Sell!
You do it for brands. You do it for products. Now, do it for yourself. Think of yourself as a brand and present yourself based on your audience (Are you meeting a creative director who is an art director or a writer? Do they work on athletic shoes or packaged goods? Are you visiting an ad agency, design studio or interactive shop?). You should never morph yourself into a different person to land a job but you should have done enough research about the people you are meeting to understand which of your talents and skills will most interest them -- and how you will ensure those attributes come across.

Well, go on -- don't just stand there like a confused investment banker waiting for another bailout.

You're a person who actually creates something of value.

For that reason, there is definitely an employer out there for you.

http://adage.com/talentworks/article?article_id=135870

Thursday, April 2, 2009

Heineken Commercial

So I was watching Modern Marvels on the History Channel tonight with my dad and this hilarious Heineken commercial came on. My dad could not stop laughing through out the rest of the commercials, and I couldn't either. Not only is it funny, but don't you wish you could have that amount of beer in your closet too?!

Check it out!

http://www.youtube.com/watch?v=S1ZZreXEqSY

Welcome to the Land of OZ

Hi everyone!

I am a St. Louis, MO native in the process of moving to Milwaukee, WI to start my first full time position at a public relations agency. I graduated in May '08 from Creighton University in Omaha, NE and majored in Advertising and Public Relations. I have done multiple internships in my field, but I am anxious to start this new path of my life. I have a few concerns and worries but overall I am excited to learn and use my passion to benefit clients and make sh*t happen!

I hope all of you will be able to provide feedback on your experiences while I share mine as I dive into this technology oriented and social media crazed world!

My plan is to keep all of you updated on what is happening in our field, related to technology advancement and social media. Communications is already completely different from when I was in college, that is why we need to stay on top of our game and never stop learning!

Feel free to post anything you like regarding: public relations, marketing, advertising, young professionals, social media, technology, life after college, jobs, resumes, tips, successes and failures.

This blog welcomes everyone's opinion so please voice your opinion in a conversational tone and respect others.

Thanks! Talk soon.

-Alison